Analyse your data and segment customers
When we help you to capture a lot of data it is possible to segment customers. This way you make communications more relevant and you have taken your first steps to personal information. Even better than being able to segment customers is the possibility to communicate on a personal and individual level. This is possible today but takes a larger CRM and analytics team to do so. What we specialise in is rather how we can optimise every step of the data capture. Which slides take too long, which countries can be optimise to quicken up the process and maybe involve alternative 3rd party databases to speed up the interaction in-store.
Once this tool is in place is will be easier to segment customers because we also make sure you have the relevant information about the customers. We can ask their preferences, their feedback and we know their consumption behaviour meaning your team can build up a substantial customer profile at at one to one basis.