Nordic Choice Hotels measure their CRM value
In the above video you will hear that Nordic Choice measures their CRM value. They have had a successful loyalty program for many years and are able to analyze the profitability over time with and without loyalty with a clear conclusion. Feel free to watch this video if you are interested about CRM value in general.
CRM value over time
When you run a CRM for a long period of time it can be interesting to measure the CRM value over time. Does it increase or decrease? Are the average member sales developing in a good direction? Many companies survey their member base asking how they perceive their benefits. When members stay at Nordic Choice Hotels they receive bonus points. It is easy to follow up and see if the average bonus points are being used which should mean a higher value perceived of the program.