Placing touch screens in your store is a great way to offer customers brick and mortar e-commerce on customer facing touch screens. Use the in store screen as an additional sale channel for a wider product selection and out of stock items.
If the store is out of a product, the customer can simply enter all their details on the interactive display and this order will be passed on to your brick and mortar e-commerce. Offering e-commerce in-store will give the customer more shopping options. So if you support the customer to pick up online goods from a store – or for goods to be sent home to the customer. This will work in the same way that an e-commerce touch screen in-store will simply interact with the existing brick and mortar e-commerce. No need to develop additional platforms.